In my company I work within the SMM team and I would like to share with you some of our teams experiences in undertaking Social Media Marketing smm panel. I work as part of this team and last month was responsible for a project where we had to build ‘buzz’ and promote a collection of cartoon characters within some social networks.
Like when you work on other campaigns, you need an excellent and strong team, no matter how many members there are, to support you and to work with you for the ultimate goal سيرفر بيع متابعين. Everyone needs to have a clear understanding of the goals and outcomes – know the role/responsibilities of each person in the team.As the objectives and goals change, the platform you choose to help manage the campaign must be flexible and able to report the right metrics. In addition to a brand promotion, you need to identify where your target audience can be found so you can target these people. Therefore you need to be able to identify where your target audience spends time; SNS, BBS, Micro-blogging etc. Providing useful information
People who use micro-blogging platforms like twitter and fanfou that the number of followers you have is based (mostly) on the value of the information you provide, rather than your following number. So, rather than focusing on ‘followers’ and building ‘friends’ you should focus on content. I suggest you use a specific avatar/account for a specific area of information so you don’t have a very broad topic area.
Further, in my opinion, you do not need to be the first when providing useful information. It could be your personal experience, or some tips, useful links or even what did not work. Just keep the information to a specific theme and don’t spam.
I have previously written posts about the success (and sometimes not so sucsessful) campaigns. These can be found on some Chinese BBSs and SNS but what surprised me was how many cheapest smm panel readers commented that they found reading the positive and the negative experiences helped them and we even got some wanting to join our team.. Performance measurement
The purpose of measurement is to find the problem, and make adjustment ASAP. There are tools that can help you-I use SinoAnalytics to help me learn more about where the visitors come from and how they interact with our site and so on. The team needs the feedback so that they can learn the effects of what they’ve done, what more they can do in order to fulfill our goal, and where improvement is required.In my last post, I mentioned SMM is about establishing connections, facilitating engagement and building relationships. This takes time.
I hope that some of these 5 tips provided some useful insights to those getting started with SMM. If you have any views on this, please comment below. Also you can take your ideas/views onto twitter: @farewellcu
ROI, or return on investment, is notoriously hard to measure in social media marketing. A small business owner in Toronto mentioned this in a blog posting I saw recently. She lamented the time it took to write blog posts and update her Facebook page. She also noted that she had given up completely on Twitter since she couldn’t possibly keep up with the tweets she was receiving.
A recent Econsultancy report asked the same question. Discussing the incredible growth in popularity of social media marketing, it noted that most companies do not know how to measure the ROI of their SMM. Some 49% of companies surveyed stated that they had no idea if their campaigns were successful. And 60% felt that they were not tracking ROI as well as they would like.
A writer named Oliver Feakins recently compared SMM to trade shows. Marketers used to have trouble justifying trade show attendance because there was no really effective way to measure ROI. He says that the same thing is happening now with SMM. Since the goal is “viral exposure” for your business, it is not as quantifiable as sales. In his article, he asks the million dollar question: “So how can you measure the process of generating ‘buzz’?”
Is there anyway to help our Toronto business owner who wants some idea that her SMM efforts are working? The answer is: sort of. Most experts will tell you there are no defined metrics for measuring the ROI of social media, but there are ways to gauge its effectiveness. Below is a synthesis of some of the main points from a wide range of blogs and sites that have pondered the question of ROI for SMM.
First of all, you need to list what your goals are. Do you want to connect better with your customers? Do you want to increase brand visibility or visits to your website? Once you know what you want to measure, you can probably find a way to do it.
Third, benchmark. Get some numbers from the period before you start your social media marketing campaign and then you can make comparisons. As the Econsultancy site notes, you can track the number of Twitter followers and Facebook fans you have. You can also note your current search engine rankings to see if your SMM drives those numbers upward. And, of course, you should measure your current website traffic to compare the “pre-SMM” period with the “post-SMM” period.
